Ash Gaming
Dedicated slots fans are sure to be familiar with legendary
developers such as IGT and Playtech, as these companies are
responsible for a large number of the games adorning virtual and
land-based casinos.
There are, however, several firms
currently turning out games of equal quality, even though their
company names aren’t quite as famous. One of these is Ash
Gaming, and this article is dedicated to discussing their line
of original and innovative virtual slot machines.
Ash Gaming Company Info
Ash Gaming debuted in 2002, and they quickly established a
reputation within the online casino industry by offering custom
products to their clients. Their slots soon became known for
one-of-a-kind bonuses, frequent payouts, impressive graphics,
and storylines that pushed the boundaries of the medium. In
addition, Ash developed their own versions of instant win,
poker, and table games.
It wasn’t long before Ash Gaming was also making licensed
products, and these ranged from the mainstream (The X Factor) to
the downright subversive (The Life of Brian). Coupled with their
expanding catalogue of original games, the UK-based company was
poised to become a growing player in the industry.
Their attention to detail and rapid expansion did not go
unnoticed by competitors. Ash Gaming’s web-based Flash products
had developed a loyal fanbase, and in 2011 they received an
offer they couldn’t refuse. Industry giant Playtech proposed a
$30 million buyout, while at the same time promising to keep the
core development team in place.
That brings us to the present. Ash Gaming continues to do
what it does best, but now they’re able to draw upon the support
and resources of one of the biggest names in the online casino
business.
Contacting Ash Gaming
If you need to get in touch with Ash Gaming, there are
several options available. The most direct is to visit them at
their London office, which is just a 10 to 15-minute walk from
the Cannon Street or London Bridge train stations.
For those who prefer to use snail mail, their official
address is as follows:
- Ash Gaming, Fourth Floor, 61 Southwark Street, London, SE1 OHL, United Kingdom
Other methods of contact also exist, and these include the
following:
- Telephone – +44 (0) 207 633 3570
- Fax – +44 (0) 207 117 3276
- General Questions Email – [email protected]
- Recruitment Questions Email – [email protected]
- Sales Questions Email – [email protected]
Ash Gaming Employees
Most articles of this type only focus on the slots. While
that’s certainly the driving force behind Ash Gaming, we think
it’s also a bit short-sighted not to recognize some of the
talented men and women who help conceive and develop these
wonderful virtual games.
Chris Ash
The founder of Ash Gaming, he even lent his
surname to the title of the company.
Chao Wang
A senior developer for Ash and Playtech since
2011, Chao was educated at the Imperial College London and
previously worked for Yahoo! and Gooii. He’s fluent in Chinese
and English, with a basic knowledge of Korean and Japanese.
James Owens
A Java developer employed by the company since
2015, this University of Hertfordshire graduate previously
worked in the same capacity for Laverock Von Schoultz Ltd. James
enjoys reading and watching a variety of sports in his spare
time.
Sandra Lara Castillo
Employed by Ash as a mathematical game
designer since 2015, she previously served in the same role for
Akamon Entertainment. In addition to her role with the company,
she’s the vice president for the Barcelona-based Epysteme.
Speaks English, Spanish, German, and Catalan.
Lukasz Manka
The IT system manager for the company since
2009, he has also worked for Saloria Architects, WIP P.H.U., and
K-Tech. Fluent in Polish and English, he’s received training at
institutions ranging from the Silesian University of Technology
to the London School of Computer Education.
Mark Serlin
Employed as a senior developer with the company
since 2005, Mark currently focuses on writing Java game engines
for serverside deployment. Prior to this job, he worked for
Mindhouse, Playjam, Ash Luecker Ltd., and the Royal Veterinary
College. In his spare time, he enjoys playing guitar and
camping.
Alison McEvoy
A development manager for the company since
2008, she previously worked for ITV, Cantor Fitzgerald, and Gala
Coral Group. When she’s not leading a team project, Alison
enjoys skiing, painting, traveling, and watching stand-up
comedy.
Laurie Edwards
Serving as an agile project manager for Ash
Gaming, Laurie has worked in this capacity since 2015. She
previously worked for Code & That, the Denver Museum of Nature &
Science, and the Twentieth Judicial District of Colorado. She
holds a BA in Archaeology and an MA in Historical Archaeology,
and in her spare time enjoys reading, attending lectures,
cooking, and practicing Bikram yoga.
Alam Gill
Employed as a project manager since 2013, he
helps develop games for clients such as Betfair, William Hill,
and Ladbrokes. He served as a QA analyst within the company from
2008 to 2012, and he worked in the same capacity for Electronic
Arts from 2005 to 2007. Educated at the University of
Hertfordshire, his hobbies include scuba diving, football, and
learning a foreign language.
Ash Gaming Slots
If you’ve never played Ash Gaming slots before, then you’re
in for a treat. These games break with the old traditions, and
their frequent payouts are sure to make them a welcome addition
to any player’s list of favorites. This section includes all of
their available slots to date, although you can expect more to
become available in the future.
Alice’s Wonderland
A 5-reel, 20-payline slot based on the
Lewis Carroll novel and the pair of Disney movie adaptations.
Amazon Wild
A 5-reel, 100-payline slot that presents 3D
graphics, an exotic Amazon theme, wilds, and multiple bonus
opportunities.
Angel or Devil
The 5-reel, 20-payling slot allows players
to choose how their game pays and plays. The angel side offers
more wins, while the devil side provides bigger wins. If you
want a little of both, that’s also an option.
Around the World
This 5-reel, 20-payline was inspired by
the famed Jules Verne novel Around the World in 80 days. If you
activate the Reverse Play feature, you’ll win every time you’re
supposed to lose (and vice versa).
Bounty of the Beanstalk
A 50-payline slot that brings the
classic Jack & the Beanstalk story to life with stunning 3D
graphics.
Britain’s Got Talent
Features 5 reels and 20 paylines. The
theme is the game is taken from the UK variety show Britain’s
Got Talent, which is produced by Simon Cowell (of American Idol
fame).
Circus of Cash
A 5-reel, 25-payline game
with free spins, wilds, multiple bonus rounds, and a progressive
jackpot.
Cash! Bang! Wallop!
Cash! Bang! Wallop!
Instead of the regular payline
structure, this slot uses a honeycomb design. While it’s unique
to look at, it also gives players 118,700 ways to win.
Chests of Plenty
Part of the Nine Diamond Progressive
Jackpot system, this 5-reel, 20-payline slot includes numerous
bonus opportunities and a detailed in-game story.
Fairest of Them All
Enter a fantasy world filled with
charming princes and elves. This 5-reel, 20-payline slot
includes a progressive jackpot, wilds, scatters, and bonus
round.
Full Moon Fortunes
A horror-themed slot that features a
terrifying werewolf. This 5-reel, 20-payline game includes
multipliers, wilds, and scatters. Watch out for the full moon
symbols, as it brings about a transformation on the reels.
Gin Joint Jackpot
Travel to Chicago during the Roaring
Twenties and take on Prohibition-era criminals such as Al
Capone. Includes a progressive jackpot and multiple bonus
rounds.
Gold Rush Showdown
Set in 19th century America, this
5-reel, 20-payline slot features bonus rounds, a progressive
jackpot, and appropriate symbols such as spurs and bags of gold.
Hawaiian Treasure
Play for as little as a penny on this
slot that takes you to a tropical island paradise.
Heart of the Jungle
The jungle theme is reminiscent of
Tarzan, and the 50-payline game also includes scatters, wilds,
free spins, and bonus rounds.
Jewels of Atlantis
Travel under the ocean waves and visit
the lost city of Atlantis in this game. There are a total of 640
different line combinations to wager on.
King Arthur
Journey back to Camelot with this 5-reel slot
that includes Arthur and Merlin as wild symbols. If you pull the
sword from the stone in the bonus round, your winnings could
become the stuff of legends.
Leprechaun’s Luck
This game features a cute leprechaun
mascot, free spins, locked wilds, and two bonus rounds that can
both lead to a progressive jackpot.
The Life of Brian
Based on the 1979 film from Monty Python,
this irreverent slot includes 30 paylines, free spins, scatters,
wilds, and a progressive jackpot.
Life of Leisure
This slot focuses on a life of pleasure and
relaxation, and it includes 20 paylines, free spins, a
progressive jackpot, and two interactive bonus rounds.
Little Britain
Based on the hit British comedy show, this
30-payline slot includes characters from the show, as well as
the same theme music and narrator (Tom Baked of Dr. Who fame).
Madness House of Fun
A 5-reel, 25-payline slot that
includes free spins, wilds, scatters, and a progressive jackpot.
Based on the career of Madness, a pop group from the 1980s who
later became known as The Nutty Boys.
Midas Millions
Based on the story of King Midas, this slot
offers 118,700 ways to win thanks to its unique honeycomb
structure.
Mini Dragons
An easy-to-understand game with 20 paylines,
adorable graphics, and a cascading reels feature.
Nags to Riches
Dedicated to horse racing enthusiasts, this
25-payline slot includes wilds, scatters, multipliers, free
spins, and a progressive jackpot.
Nest Egg
This 20-payline progressive is meant for bird
lovers, whether you prefer robins, woodpeckers, owls, doves, or
blackbirds.
Nostradamus
There are no paylines in this game, but there
are still 243 ways to win. Includes scatters, wilds, and free
spins, as well as a progressive jackpot. Inspired by the life of
the 16th century French seer.
Pharaoh’s Treasure
Travel to Egypt and search for ancient
treasures in this 20-payline slot. Classic options such as wilds
and scatters abound, and a gambling option allows players to
increase any win by a factor of four.
Reel Gems
Filled with gemstones and a rich purple
background, this game is all about elegance. There are no
traditional paylines, but players still have 243 ways to win on
each spin.
Respinner
A modern take on the classic slots featuring bars
and cherries, this machine offers bonus rounds that pay up to
5,000 times your initial wager.
Sensible Soccer
Designed for the European market, this
25-payline slot is based on a classic console video game from
the 1990s. Free spins and wilds are included, as well as a
progressive jackpot.
Sinbad’s Golden Voyage
Sail across the seas in search of
treasure and adventure. This slot includes expanding wilds, free
spins, scatters, stacked symbols, and a number of bonus games.
The Glass Slipper
A unique take on the legend of
Cinderella, this slot includes 20 paylines, wilds, scatters, 3D
graphics, and a progressive jackpot.
The War of the Worlds
Based on the classic novel from H.G.
Wells, this 100-payline slot features wilds, scatter, a big
jackpot, and plenty of symbols depicting an alien invasion of
Earth.
Time for a Deal
Similar in theme to a TV game show, this
25-payline slot is easy to understand and offers re-spins,
multipliers, bonus rounds, and a progressive jackpot.
Time Machine
You take on the role of a time traveler in
this 20-payline slot, and your goal is to collect artifacts from
various time periods and safely transport them back to the
present.
Triple Inferno
Choose from three machines to play, with
each slot having a total of five jackpots. As jackpots begin to
ignite, you’ll even have the option of switching machines.
Who Wants to Be a Millionaire?
This 50-payline game is
based on one of the most popular game shows on the planet.
Thanks to the progressive jackpot, you’ll also have a chance to
become an actual millionaire.
Wild Gambler
A 20-payline slot that takes players on an
African safari filled with multipliers, bonus rounds, free
spins, and a memorable lock-and-spin feature.
Wild Gambler Arctic Adventure
The sequel to the previous
entry takes players to an arctic setting. The lock-and-spin
feature is back, and there are also free spins, wilds, and
scatters.
Winnings of Oz
Based on the 1939 film The Wizard of Oz,
this colorful slot has 25-paylines, multiple bonus rounds, free
spins, and a progressive jackpot.
The X Factor
A 20-payline game inspired by the TV talent
show of the same name. Actual winners from the show are
featured, and there are also free spins, wilds, and scatters to
look forward to.
Summary
Ash Gaming slots have been thrilling customers since 2002,
and their buyout by Playtech has enabled them to bring even more
entertaining options to virtual casinos. Their employees are as
diverse as their games, with their London headquarters
containing a workforce originating from Poland, Spain, and China
(among others). Their slot machines are the main selling point,
however, with crisp graphics, unique bonuses, and engaging
storylines that have become the envy of the competition.